Editor-in-Chief | eBay’s The Inside Source

eBay was looking to market their enormous e-commerce platform to a whole new audience, targeting fashion-savvy and creative types. During these years, the platform of the moment was Tumblr, which was also one of the social channels I enjoyed the most. After several meetings with the leadership at Tumblr and eBay, we welcomed the birth…… Continue reading Editor-in-Chief | eBay’s The Inside Source

Editor-in-Chief | The Standard Culture

The Standard Hotel Culture Site was a delightful experience. My mission was to help editorially capture the voice of the already cool brand and translate it into a culture site that highlighted their programs, their specific properties, and forward-thinking initiatives. The main priority was to increase sales, build awareness, and drive traffic to the hotel…… Continue reading Editor-in-Chief | The Standard Culture