Jauretsi | Content, Culture & Programming
I build brands through content, events, and culture programming. My zone of magic is working across various fields including event curation, talent booking, project management, and developing social & editorial calendars.
More About Me…
I have been in Media Entertainment for 25+ years, starting with Senior positions at Paper, Details, and Jane Magazine, the latter serving as Entertainment Editor, which means I secured talent for celebrity covers while interviewing and writing several features. Over the years, talent bookings have extended to conference events that seek thought-leaders, celebrities, musicians, and authors.
Recent event work includes leading a Pop-Up vinyl shop for Skirball Cultural Center, and managing live Social/Content duties for the Latin Songwriters Hall of Fame Award Show. Previous full time positions at Paper and Details included leading cultural initiatives at Skate & Snowboard conferences, Fashion Weeks, Art weeks, and Music Festivals. I have been called to moderate panels and live events, including 3 years of red carpet interviews for Vanity Fair Agenda during Oscar week.
I’ve written, directed, or produced for clients including New York Times’ T Magazine, and luxury editorial such as LVMH’s Nowness, and The Last Magazine. I enjoy building teams, vision, and launches such as eBay’s The Inside Source (Editor-in-Chief), The Standard Hotel Culture (Editor-in-Chief), and Pharrell Williams I AM OTHER channel (Director of Production & Development).
For Membership business models, I performed programming and content development for Soho House (West Coast US) and Summit Series in Palm Desert, CA.
“The Inside Source gives eBay new life in Content Marketing. The tips and trends the blog provides alone are enough to keep readers coming back.” — Lonely Brand
ON THE STANDARD HOTEL CULTURE WEBSITE: “While it seems that companies right and left have been launching their own blogs, The Standard has genuinely formed a culture site which not just chronicles the regular glamour and debauchery of the hotel’s inhabitants, but also genuinely provides a service to those looking to find out about new and interesting innovations…. the true irony is that they’ve actually managed to do a better job providing cultural access than many established magazines and outlets… In truth, they are perhaps setting a template for what an organization is able to offer, one that few have been quick to pick up on” – by PSFK Research & Trends Intelligence
Email me at jauretsi@gmail.com for further questions.
Jauretsi 