Entertainment Partnerships | Producer | Writer | Director
Hola. My name is Jauretsi, pronounced /ha-ret-see/.
I enjoy building culture and community through entertainment strategies. The proper mix of events, talent, initiatives, community-building, and editorial strategy can construct a cohesive brand culture and consequently, loyal engaged customers. In todays market, authenticity is king.
About me. I have been in Media Entertainment for 25 years, starting with Senior positions at Paper, Details, and Jane Magazine, the latter serving as Entertainment Editor, which means I talent booked celebrity covers and inside columns, while interviewing and writing several of those pieces. Talent booking is a passion, from nabbing A-list covers to the art form of forecasting rising names. At Paper and Details, I was their Director of Events, working closely with each advertiser to host ground breaking programs via live events — including Oscar Week, Skate/Snowboard conferences, Fashion Weeks, Art weeks, and Music Festivals. I have been called to moderate live events, including 3 years of red carpet interviews for Vanity Fair Agenda on Oscar week in Hollywood.
As a digital nomad, I’ve written, directed, or produced for clients including New York Times’ T Magazine, LVMH’s Nowness, and the The Last Magazine, a luxury publication. I enjoy building teams and vision, spearheading launches for eBay’s The Inside Source (Editor-in-Chief), The Standard Hotel Culture (Editor-in-Chief), and Pharrell Williams I AM OTHER channel (Director of Production & Development).
“The Inside Source gives eBay new life in Content Marketing. The tips and trends the blog provides alone are enough to keep readers coming back.” — Lonely Brand
My niche specialty is Cuba. With an eye for Latin content, shared through the prism of my Cuban heritage, I have consulted for TV, Film, Journalists, and Brand projects in Cuba for a range of companies — Showtime, Billabong, Netflix, Matador Films, Conde Nast, Bloomingdales, and Vox network, handling a range of logistics — permits, equipment, casting, travel, or music booking.
“East of Havana is the real deal” – New York Times
As a bilingual producer, I like to tell important stories from the motherland, which include Directing duties on East of Havana (on Cuba’s Hip Hop movement) and Quest For Cuba (on Questlove’s visit to Havana)… also Story Producer for Give Me Future on Major Lazer’s landmark concert in Havana).