About Me


Content Strategy | Writer | Director | Programming | Talent

Hola. My name is Jauretsi, pronounced /ha-ret-see/.

I am a voracious content creator and culture builder through editorial. The proper mix of articles, events, initiatives, newsletters, and social media strategies — told through one lens of narrative — is what makes a brand stand in power, and translate to sales. I aim for authenticity and cred. I don’t believe in starting a blog for blogs sake. Each article should be entertaining, as well as meet company objectives. With proper audits, intel-collecting, and planning, I can help you build an editorial and social calendar with the goal of increased traffic, driving revenue, and building database, all while consistently nurturing community.

Think of me as your Editor-in-Chief for your Content Marketing Plan, working across different teams to build one consolidated voice.    

About me. I have been in Media Entertainment for 25 years, starting with Senior positions at Paper, Details, and Jane Magazine, the latter serving as Entertainment Editor, which means I secured talent for celebrity covers and inside columns, while interviewing and writing several of those pieces.

Talent booking is a passion, from nabbing A-list covers to the intuitive mindset of forecasting a rising star. Every relationship matters. At Paper and Details, I was their Director of Events, working closely with each advertiser to host ground breaking campaigns via live events — including Oscar Week, Skate/Snowboard conferences, Fashion Weeks, Art weeks, and Music Festivals. I have been called to moderate panels and live events, including 3 years of red carpet interviews for Vanity Fair Agenda during Oscar week.

As a digital nomad, I’ve written, directed, or produced for clients including New York Times’ T Magazine, and luxury editorial such as LVMH’s Nowness, and The Last Magazine. I enjoy building teams and vision, spearheading launches for eBay’s The Inside Source (Editor-in-Chief), The Standard Hotel Culture (Editor-in-Chief), and Pharrell Williams I AM OTHER channel (Director of Production & Development). Recently, I was tasked with programming and content for community-driven business models such as Soho House (West Coast US) and Summit Series in Palm Desert, CA.

My niche passion is Cuba. With an eye for Latin content, shared through the understanding of my Cuban roots, I have been tasked by Journalists, TV/Film, and brands including — Showtime, Billabong, Netflix, Matador Films, Conde Nast, Bloomingdales, and Vox network for a range of services on the island — research, music booking, permits, equipment, casting, and/or travel logistics.

“East of Havana is the real deal”New York Times

As a bilingual producer, I’ve been drawn to tell stories from the motherland, which include Directing duties on East of Havana (on Cuba’s Hip Hop movement) and Quest For Cuba (on Questlove’s visit to Havana)… also Story Producer for Give Me Future on Major Lazer’s landmark concert in Havana).

In essence, culture and storytelling is my sweet spot, and I am always looking forward to developing the next big launch with the right team who believes in their own mission. Let’s book a zoom call to explore possibilities. Email jauretsi@gmail.com or follow me at Instagram or Twitter.