Jauretsi | Content Strategy, Writing, Directing
The Medium is the Message
My name is Jauretsi. The phrase “The Medium is the Message” was coined by communication theorist, Marshall McLuhan. His thesis back in the 60’s was that the Medium was more important than the Message. He wrote this in an era where the Medium was Newspapers, TV, Radio, and Film.
Todays MEDIUMS take your brand MESSAGE to whole new places — i.e. blogs, social media, newsletters, web video, podcasts, digital marketing, and beyond.
Think of me as your Editor-in-Chief for your Content Marketing Plan, working across various platforms to build one consolidated voice.
WHAT I DO
I am a voracious content creator and culture builder through editorial. The proper mix of articles, events, initiatives, newsletters, digital marketing, and social media strategies — told through one lens of narrative — is what makes a brand stand apart. Each and every editorial piece should be entertaining yet equally meet company objectives. Editorial calendars are my superpower.
Beyond content creation and social media strategies, I also create and implement standard operating procedures for any size team.
ABOUT ME
I have been in Media Entertainment for 25 years, starting with Senior positions at Paper, Details, and Jane Magazine, the latter serving as Entertainment Editor, which means I secured talent for celebrity covers while interviewing and writing several features. Over the years, talent bookings have evolved into Influencer bookings as well.
Through Paper and Details, I spearheaded various cultural initiatives for brands — including Skate/Snowboard conferences, Fashion Weeks, Art weeks, and Music Festivals. I have been called to moderate panels and live events, including 3 years of red carpet interviews for Vanity Fair Agenda during Oscar week.
I’ve written, directed, or produced for clients including New York Times’ T Magazine, and luxury editorial such as LVMH’s Nowness, and The Last Magazine. I enjoy building teams, vision, and launches such as eBay’s The Inside Source (Editor-in-Chief), The Standard Hotel Culture (Editor-in-Chief), and Pharrell Williams I AM OTHER channel (Director of Production & Development). I was tasked with programming and content for community-driven business models such as Soho House (West Coast US) and Summit Series in Palm Desert, CA.
“The Inside Source gives eBay new life in Content Marketing. The tips and trends the blog provides alone are enough to keep readers coming back.” — Lonely Brand
My niche passion is Cuba. With an eye for Latin content, shared through the understanding of my Cuban roots. On the island, I worked with various Journalists, Film, TV, and Brands (Showtime, Billabong, Netflix, Matador Films, Airbnb, Conde Nast, Bloomingdales, Vox Network, etc) for a range of services (researcher, music booker, permits, equipment rentals, casting, writer, fixer, etc). As a bilingual producer, I’ve been drawn to tell stories from the motherland such as East of Havana (Co-Director) on Cuba’s Hip Hop movement), Quest For Cuba (Co-Director) on Questlove’s visit to Havana, and Give Me Future (Story Producer) on Major Lazer’s landmark concert in Havana. All this work can be viewed on The New Cuba.
Contact: Jauretsi@gmail.com
Jauretsi 