Category: Uncategorized
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Editor-in-Chief | The Standard Culture
The Standard Hotel Culture Site was a delightful experience. My mission was to help editorially capture the voice of the already cool brand and translate it into a culture site that highlighted their programs, their specific properties, and forward-thinking initiatives. The main priority was to increase sales, build awareness, and drive traffic to the hotel…
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The A.I. Love Story
Bladerunner, Weird Science, and a ton of others. Year after year, Hollywood keeps asking the same question over again. Can science create the perfect mate? Spike Jonze just released his version of a simulated love story with his film HER. Compared to Carl Reiners 1983 flick, it seems we are all doomed to repeat the…
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Questlove in Cuba | Okayplayer
On the heels of President Obama announcing a reconciliation effort with Cuba’s president Raul Castro, one of the first phonecalls I received after that Dec 2014 announcement was from recording artist, Questlove. His mission was to be one of the first American artists to enter Cuba under the new easing of restrictions under Obama… and…
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Tavi Gevinson | The Standard
Tavi Gevinson is best known for her teen blog, Rookie, which had a spectacular run for 7 years, from 2011 to 2018. We both shared a fairy creative godmother since she credits Jane Pratt’s Sassy Magazine as an early inspiration. For me, Jane was also a mentor during my days as an Editor for Jane…
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OTHERS | Pharrell Williams + Hypebeast
It was 2012, and YouTube predicted that “the new TV” would be on the web. In order to prove that point, Google (owner of YouTube) developed a strategy to launch 100 premium channels. Artists from Madonna to Jay Z were invited to launch their own YouTube channel with a specified budget in return for a…
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Oscar de la Renta | Nowness
Just a silly fun afternoon with Oscar de la Renta and André Leon Tally, where we whipped up this quick video for the luxury website, Nowness, owned by LVMH. Duties included co-Direction with Crystal Moselle. The prolific designer and the Vogue Contributing Editor took us on a tour of their exhibition ‘Joaquín Sorolla and the…
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Chanel’s Peter Philips | Nowness
This was another web video Co-directed by myself and Crystal Moselle, entitled “Beautiful Dreamer”. We paid a visit to the home of Chanel’s Global Creative Director of Makeup, Peter Philips. His Manhattan home was filled with art, makeup, and this precious robot doll he constructed out Chanel’s lipstick and rouge cases. I was compelled to…
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Art Basel | Nowness
One of my favourite things is being tasked with creating a series as coverage during a live event. In this case, it was documenting the heart of 2010 Art Basel in Miami Beach. Together with my directing partner, Crystal Moselle, we both set out to curate a range of art stars of the moment —…
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Carey Mulligan | The Last Magazine
By now you have seen and appreciated the incredibly diverse Carey Mulligan, perhaps through her latest film, Promising Young Woman (Jan 2021). I sat down with the budding young actress 12 years earlier for an interview about one of her early American films, An Education, costarring Peter Sarsgaard. Before that she wasn’t too recognized in…
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East of Havana | Sony/BMG
East of Havana was my first true pilgrimage back to the country of my parents. As a Cuban-American raised on stories of my parents trauma while fleeing Fidel Castro, I had finally decided to face my own demons, and return to the country in order to understand it on my own terms. What I discovered…
Jauretsi 