I finally did it. After 4 years of developing the Starworks New Media division, directing my own documentary, and 10+ years working with top magazines– I decided it’s finally time to start my own business…

Hit “Play” button on the song really get the vibe…

As you can tell, I named it Sugar Barons… named after the entrepreneurial spirit of my Cuban people. The business model is simple — creating digital content (video, photo, text) for brands and beyond. I’m also producing websites, and managing social media campaigns. There’s lots to do in the digital age. I will continue writing for some print publications. Then there is this blog, a journal of “all things digital, film, arts, culture”.

If you’d like to receive occasional newsletters announcing major projects coming from the Sugar Barons stable, please see left of homepage, and sign up under “newsletter”. I promise I will not do anything sketchy with your address, like sell it to a bunch of grubby corporations. I will, however, keep your contact information safe and selfishly for myself to have you on my radar for future correspondence.

But back to Diana Ross, if you want to hear the rest of the song, take a look at Diana Ross Concert in LA Forum to see her chicness. My mother was hooked on the Diana Ross variety shows… and damn, this woman knew how to make an entrance. It was the 80′s! Was there anything less than opulent?