There’s a paint company called Dulux that started a project called “Let’s Colour”. The goal is simple, take over city walls around the world that need color… a visual therapy if you wall. Color makes people happy. Need I say more?
I think what I respect most about this advertising initiative is that its community driven. Each wall is painted by local volunteers, which creates this alchemy of motivation — transforming drab grey places into emotional stages. Mood-changing the ‘hood, if you will. The cities include London, Rio De Janeiro, Paris, and Jodhpur. The mission continues as they’re still searching for new locations.
They even created this little awesome device called the “paint pod”. These guys don’t mess around.
To see the latest building projects, go to Let’s Colour Project Blog.