Chris Pieretti was an old work colleague of mine back while I served at Jane Magazine. He was on the same floor toiling away at WWD. Occasionally, we’d grab a lunch upstairs and just talk art, film, books, you name it. Chris was always a DIY guy.
One day, Chris decided to publish his first photo book named re:vision which was a compilation of creative people he curated, and firmly believed were ones to watch. The self-published art book has matured into a fine time capsule today with many of its subjects leaving their imprint in todays culture.
I had the honor of being photographed by him, and I commend his angelic patience in trying to nail me down. One night, after a late night burn-out schedule in the beige cubicles of Fairchild, we both escaped to Times Square and thumbed through some vinyl at Tower records. Chris tinkered with his camera and snapped away some portraits. It was effortless, natural, and I saw the wheels in his head turning as he practiced the art of multi-task documenting. We became friends, always bouncing brain food and inspirations off each other. Then I vanished off into thin air to shoot my documentary.
Today, in a strange twist of fate, I am working near Chris again. This time, he sits directly beside me at Andre Balazs properties serving as their Art Director. I will be acting as Editor-in-Chief of the Standard website later this month, so I have managed to revisit the creative spirit and figure out what he’s been up to after 6 years.
Tell me a bit about yourself and your background?
I’m art school kid who never stopped making stuff. Posters, stickers, and books primarily. I’m an industrial arts minded guy who makes cabinets instead of going to ikea. I’m a photographer who is never without a camera. I’m an art director for André Balazs Hotels. I’m a sticker thief, a sucker for metal cabinetry from the 40’s and 50’s and a collector who focuses on vintage toy rayguns, photographs of men with large mustaches and old school science class equipment ranging from circulatory maps to those torso models with removable organs.
What is the short pitch on your blog? Where do you see it eventually going in 5 years?
It’s called Mind Over Vector. It’s fashion, design, photography and some music and video mixed in. I have what my old boss/creative director said was a “genuine love of beautiful images and an appreciation for anything well-made or well done.” Anything from a hot pair of boots you want your girlfriend to wear, to a badass package designer out of Sweden, or a pic of a girl with hand made studded chuck taylors on — that’s what I post. And lots of design items from stickers to art to collage, which is what I like best.
As a child of the 70’s but raised in the 80’s you can bet on plenty of Rolling Stones or Freddy Boom Boom Washington references as well as shit like petroliana (that’s collector talk for gas station collectables from the golden age of American automobile culture) which one may not think at first glance ‘cool’ but should appreciate the quality or graphics.
Ideally, I see the blog growing and having more people following it weekly and possibly encompassing a print component. I’d love for it to become a source of inspiration like so many sites have been for me – but all under one web based roof.
Do you have any passion projects you are working on aside from your dayjob?
Yes. I’m putting together a book of things I collect, I’m building a large scale (30 inches tall) World Trade Center out of legos and am forever ordering and reordering my massive paper image gallery which mainly consists of kate moss images, skull + skeleton images, heart images and anything colorful and well done. They’re mostly pages from magazines that get ripped out and arranged by color and then glued into oversized drawing books. It takes about a year to do one, after a year of tearing up magazines. For some reason, it relaxes me (seriously).