After months of preparing both the online world and physical space (on the Bowery), Nike Stadium finally launched in New York. The first series which celebrates soccer, sport, art, and passion is called “Order & Progress” — 2 words which appear on the Brazilian flag.
To kick off Order & Progress, Nike and AllDayEveryday produced this short film entitled Everything is Practice — which follows an intimate day with Spike Lee assistant coaching his sons soccer league at a park on Chrystie Street in Chinatown, NY.
The short film playing above was directed by Jake Sumner. The portraits that accompany the film were taken by Nabil Elderkin.
Nike decided to create Nike Stadium, a physical space in New York to breathe life into the works of art about to emerge in the coming month for “Order & Progress”. The location is a converted raw space located on the Bowery in downtown Manhattan. Last week, our team worked through the night finalizing the space for eyes to consume. All the artists were closing up their final pieces of work… hammers were hitting, drills were drilling, posters were wheatpasted, and floors were swept. All to prepare for the first public presentation of this space. The result was a cool party Friday night kicking off the gallery … with a big migration afterwards of our staff to Bacaro, a restaurant in the lower east side to celebrate the official launch… just a few blocks away where we shot the actual Spike Lee film.
Now that the launch is passed, and the space is now open, expect to see more creative works on the “Order & Progress” calendar, culminating into the World Cup in Africa. I have the honor of working with AllDayEveryDay and Nike gathering great minds to celebrate this sport. Some great interviews from contributing artists await to be seen. I’ll be posting them here randomly… so stay near.